Critical Dental Austraila

Jul 24, 2017

Critical Dental is a family owned dental supply business operating in Australia since 2000, although the directors, Mike and Justin O’Connell (father and son) have been working in the industry for many years before that.  Critical Dental punches above its weight in terms of market penetration and competing with larger players in the industry, by never losing sight of the most important ingredients for success, people: customers AND staff. Critical Dental took on Forest Dental equipment in 2016 after looking for an alternative dental chair that was of sound quality and reliability, and at a price that would capture the dental market. After meeting the main stakeholders at Forest Dental, visiting the factory and showroom, Critical Dental felt they had found the ideal dental chair to bring onto the Australian Dental market. For them the icing on the cake was being able to work in partnership with a great team and a corporate culture that matched their own.

Critical Dental took on Forest Dental equipment in 2016 after looking for an alternative dental chair that was of sound quality and reliability, and at a price that would capture the dental market.